Course
Social Media Marketing
PDF
$55.00 $49.00
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Course Description

In technical terms, social media refers to a variety of Web-based applications (such as Facebook, Twitter, YouTube, et al) that facilitate (1) communication and collaboration amongst users of the Internet and (2) the creation of “user-generated content” in the form of words, pictures, audios and videos. However social media represents much more than this simple definition; social media signifies nothing less than a revolution in the ways that people communicate, consume media and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0”. Social media tools such as social networks, blogs and podcasts are now commonly used to market products and services to consumers.

 

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Learning Objectives
  • Chapter 1
    • Identify the unique characteristics of ‘social media’ websites.
    • Recognize the four underlying concepts of the social media framework: content, collaboration, community and collective intelligence.
    • Recognize the unique characteristics of the various forms of social media.
  • Chapter 2

    Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.) and describe the primary functions and characteristics of each tool.

  • Chapter 3
    • Recognize strategies consistent with the underlying principles of ‘social media marketing’ and ‘Marketing 2.0’.
    • Identify the roles that social influence plays in social media marketing.
    • Identify the various stages of the ‘marketing funnel’ and recognize how social media can be used to impact these stages.
  • Chapter 4
    • Recognize best practices for establishing social media marketing goals and measuring success against those goals.
    • Identify the various strategies for targeting a social media audience.
    • Recognize the processes for developing and distributing social media content.
    • Recognize how social media tools can be utilized to promote your brand and website.
  • Instructional Delivery Method
    QAS Self-Study
  • Course Format
    PDF / Text
  • Prerequisite
    None
  • Field of Study
    Marketing
  • Level of Knowledge
    Overview
  • Recommended CPE Credit
    6.00
  • CPE Final Exam Required Passing Grade
    70.00%
  • Advanced Preparation
    None
  • Course Reviewed / Updated
    08/04/2020
  • Course Author
    Mary S. Schaeffer, MBA
Please Note:

Please Note: This course must be completed within 12 months of date of receipt of this course for CPE credit.

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